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When users identify with a website, company, or the people behind it, they’ll be more likely to think of them and visit again. In this video, we’ll explore how UX content can be used to reveal more about the motivations and values behind you and your brand.
Resources
New Terms:
- Transparent UX Content - Content that communicates the personality, values, and identities behind a company or brand in order to build trust, create connections, and reveal the meaning behind its actions.
Further Reading:
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