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In this video, we’ll discuss how to inspire users through UX Content, whether you’re trying to get them to use features you’ve built or understand the possibilities open to them.
Resources
New Terms:
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Inspirational UX Content - Content that shares examples, and stories, and provides a look at new possibilities to compel users to stay engaged, take action, and achieve goals.
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Helping users understand your products or
services is vital, and
0:00
providing support to keep them on
specific paths is necessary as well.
0:04
But after you've built trust and gotten
users familiar with what you've got,
0:08
sometimes you need to give them an extra
push to get them moving in the right
0:13
direction.
0:17
Inspirational UX content can be that push.
0:18
There are a few ways to
create this content, but
0:22
it requires imagination on your part and
a deep understanding of your users.
0:25
[SOUND] The purpose of
Inspirational UX content,
0:29
is to help users discover the value
of whatever you're providing.
0:32
And this goes beyond offering
simple descriptions,
0:37
whether you sell Christmas lights, or
offer web design consulting services.
0:40
You wanna open your user's
eyes to the possibilities,
0:45
if they partner up with you.
0:48
So it's not just, here's the stuff
you can buy from us, it's,
0:50
here's what this means for you and
how it can impact your future.
0:55
Inspirational UX content needs to
tell stories and paint pictures,
0:59
offering clear, descriptive examples and
interesting new scenarios.
1:04
So if you buy our Christmas lights,
1:08
you could create this kind
of design at your home.
1:11
Or, if you go with our
web design services,
1:15
your online web presence
could look like this.
1:19
If you wanna create an emotional
connection with someone, they need to see
1:22
how a product, service or brand can fit in
their life and the effect it could have.
1:27
And that's where inspirational
UX content comes into play.
1:32
MOO Cards offers multiple
types of printed products,
1:36
like business cards, flyers and more.
1:40
And they use strong terms and language
to inspire visitors to take action.
1:43
I love this one, our unmistakably premium,
where did you get this, business cards.
1:47
Is there a bit of attitude or
swagger to MOO's statements?
1:54
Absolutely, but MOO proves that you
can inspire people about any product,
1:58
even something seemingly as
simple as business cards.
2:03
All it takes is the right approach and
an understanding of why people
2:06
are interested in your
products in the first place.
2:10
If you want people to
consider the possibilities,
2:14
you have to appeal to their curiosity and
imagination.
2:17
And if you want them to do all
this with your brand in mind,
2:20
you need to link their ideas
to what you're offering.
2:24
So when MOO talks about how
these cars are perfect for
2:27
those extra special events, you can't
help but think, hey, I do events.
2:31
But it would be nice if
they were extra special,
2:36
maybe these cards would
help me accomplish that.
2:39
But don't make the mistake of equating
inspirational content with content that's
2:41
simply got a bold voice or
extreme confidence.
2:46
Whatever you create needs to be genuine.
2:49
And whatever you're trying to communicate
should be supported by relevant details or
2:52
evidence.
2:57
So instead of simply saying that
your networking app is great,
2:58
explain how great it is by
mentioning how specific clients have
3:02
increased their reach to their followers.
3:06
You could share success stories and
the lessons they've learned.
3:09
And instead of stead of stating that your
company is innovative and fresh, describe
3:12
the innovative and fresh ideas you've
come up with to benefit specific clients.
3:17
Be specific and show your evidence.
3:22
If you're a designer or developer,
you might've heard of tool called Sketch,
3:25
maybe you've even used it.
3:30
Sketch has created a gorgeous piece
of UX content here, that demonstrates
3:31
how the in-app prototyping works, giving
you a visual that is pretty inspirational.
3:36
If you are looking for
a wire framing tool and saw these visuals,
3:42
suddenly it's not a stretch to think
you could also do prototyping as well.
3:46
This is inspirational UX content can help
users take a chance on a new feature,
3:51
product or process.
3:57
When you show users what's possible,
and that certain tasks or
3:58
goals are within their reach,
you help eliminate barriers,
4:02
like doubt and fear, and start building
faith and trust in your brand.
4:07
So are you starting to see the
possibilities of inspirational UX content?
4:11
I hope so.
4:17
If you understand your users,
4:18
you'll have a good idea why they're
seeking you out in the first place.
4:20
What are their goals,
what are they trying to do?
4:24
If you can help users see
the possibilities and
4:27
the future, you may become a part of it.
4:31
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