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Let’s define a few terms and practices that we’ll be referencing throughout the course. With these, we’ll have a vocabulary to build on to better understand design thinking.
New Terms:
- User – the person(s) who will be engaging with your product
- Empathy – the ability to understand and share the feelings of another
- As-is – the current state of a user’s experience
- To-be – the future state where a design thinking solution has been employed to a user’s pain to improve their experience
- Timebox – The simple act of defining a length of time that a task should take and enforcing those parameters
Further Reading:
-
Frog Design’s process - Collective Action Toolkit
-
IDEO’s Design Thinking Process
-
Stanford d.School’s process - Virtual Crash Course in Design Thinking from the Stanford d.School
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Before we can really start, we will have
to define a few terms and practices.
0:00
Likely the word you'll hear most
during this course is user.
0:05
We're defining that term as anyone that
will touch your product or service.
0:10
They are the one you're
looking to understand.
0:15
And this concept of understanding your
user is core to design thinking practices.
0:18
It's called empathy.
0:25
Empathy will play a role
throughout this course.
0:26
The most profound place for
0:29
us to approach with empathy however
would be in your user's as-is scenario.
0:31
The as-is scenario is what a user
is currently experiencing.
0:37
The good, the bad, then the ugly.
0:41
Once we've begun solving for
their pain points in their as-is,
0:45
we'll develop a solution
that will exist as a to-be.
0:50
Which is an empathy based solution that
0:54
addresses their greatest
experienced pain points.
0:57
To make our efforts count,
we need to maintain an active approach to
1:02
the problem-solving meaning
less talking and more doing.
1:06
To do this, we tend to use
sticky notes to stay nibble and
1:12
to keep a conversation to a minimum.
1:15
Because stickys can be moved quickly and
grouped according to similarity or theme.
1:18
Think about it, you can only listen
to one person talk at a time, but
1:24
several people can
communicate simultaneously
1:29
if their ideas are all on
sticky notes on the walls.
1:32
As a result,
this method is a huge time saver.
1:36
Another time saver is
something called timeboxing.
1:41
The act of defining a length of
time that a task should take and
1:44
enforcing those parameters.
1:48
Timeboxing is not only a means of
timekeeping, but it also aids in breaking
1:51
design thinking workshop methods into
realistically manageable pieces.
1:56
Remember that so much of design thinking
is not only centered around your user,
2:02
but also moving quickly, and creatively.
2:06
Whether you're performing these
methods as an individual, or
2:11
with a team, or even if you have
team members who are remote.
2:14
You'll find that getting your ideas
into a single place, physical or
2:19
virtual, in a low fidelity way,
2:23
will help you maintain creative momentum
without spending much time or energy.
2:26
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