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You'll become familiar with design thinking practices in this course, but to do that we need to understand why the practices exist and where design thinking originated.
New Terms:
- Design thinking – the practice of considering a user’s experience throughout the process of creating and improving a product or service.
Further Reading:
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[MUSIC]
0:00
Hi, I'm Devin, creative director for
IBM's Project Whitespace.
0:09
In this course we're gonna
learn about design thinking
0:14
by redesigning a checkout experience.
0:17
First, let's define design thinking.
0:20
Design thinking has been around for
decades and it has been used create and
0:23
improve everyday products
like toothbrushes or
0:27
computers, as well as non-tangible
things like services and software.
0:30
But what is design thinking?
0:36
Design thinking is all about gaining
insights into your user's experience
0:39
as you design, develop, or
sell your services to your user.
0:44
[SOUND] While many get caught up on
the design part of design thinking,
0:49
the emphasis should really be placed
on the thinking, meaning anyone,
0:54
no matter their discipline,
can benefit from design thinking.
1:00
The practice itself became solidified,
largely thanks to the design
1:04
consultancy IDEO, acting as pioneers
of the process in the early nineties.
1:09
And less than a decade later, Ideo's
Bill Moggridge began emphasizing design
1:15
thinking in business practices
rather than just product design.
1:19
Throughout this course, we'll be working
through an example project where our
1:24
users web checkout experience
is less than enjoyable.
1:29
Our opportunity to improve
that experience will be found
1:34
by focusing on the areas of discomfort or
annoyance in the users path,
1:37
or as it's known in design
thinking circles, pain points.
1:42
We'll also be taking you through
a design thinking workshop so
1:48
you can see these practices in action.
1:51
One of the maxims that design thinkers
tend to say is show, don't tell.
1:54
And we're looking to do exactly that for
you.
1:59
I'm looking forward to being your
guide throughout the process, and
2:03
I'll see you in the next video.
2:05
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