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Sulaiman Noh
14,538 PointsWhat is the difference between logo and brand?
Can i know the difference between a logo and brand? what i understand a brand is something that round up the feel, visual, style, and something like this http://logopond.com/logos/31153e95f1860fd3799ee2afe029999e.png is a brand i dont think it's a logo because it's not simple, not scallable, and not timeless. if i'm wrong please correct me. i'm new in logo design.
2 Answers
Grace Kelly
33,990 PointsA brand is a reflection of a company,it reflects the experience a customer has with an organisation, it's product or services and it is a promise of delivering something to the consumer. Anything can be branded: things, places, people, ideas, anything! Brands can also evoke feelings of belonging and affection....like Treehouse :D
A logo is part of the Brand Image (visual/verbal expressions of the brand that make a connection with consumers), that image is a logo :)
Devin Scheu
66,191 PointsGrace is totally correct, take a look at some business websites, their logo should reflect the feel the brand gives you. A great example would be t-mobile, what feel do the colors give you? A brand is just what the buyers make it. Is it cool like Jordan shoes or playful like treehouse.
Happy Coding, Devin.
Sulaiman Noh
14,538 PointsSulaiman Noh
14,538 Pointsso the logo must be kept simple and connected to the brand image. and brand it self is like treehouse that have a little playful feel, and cartoon-ish type of illustration in it, right?
Grace Kelly
33,990 PointsGrace Kelly
33,990 Pointsyes the logo should reflect the brand's personality, i think treehouse do a good job doing that with theirs whilst -like you said- keeping it simple!! Because at their core, the logo helps consumers identify and remember you whilst differentiating you from competitors :)