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Business

Greg Jones
Greg Jones
7,451 Points

website domains

So I have a question that comes from the recent boom of .io domains. Given that it's a domain with a lot of availability, it seems like a good opportunity to get a the business name for your address. With .com, name availability can be a bit of an issue.

The question is this.. What are the thoughts on how an .io extension affects the name of a website for the general non-tech folk? Could .io potentially turn off someone from a business website when they were expecting .com?

It seems to be a good way to use your business name for a website when .com is taken. I'm just worried that it might not be well accepted enough for anyone out of tech. I get that the answer does depend on the company. For internet based companies, .io seems to be fine at this point. I'm asking this question from the point of view of a company that does residential moves.

3 Answers

It depends on how you're using it. If your company name ends in io and you emit those letters from the domain so the TLD ends the word, then I think (non-tech) people like that. But if you're using it just because .com isn't available, I'd look at more common TLD's first like .net, .co, etc. It's not that .io is a bad TLD but if .com and .net, etc are already taken by a business people are more likely to get your address wrong.

Dan Gorgone
STAFF
Dan Gorgone
Treehouse Guest Teacher

Agree with Laura 100%. If the URL is memorable, it doesn't matter too much what TLD you use.

Greg Jones
Greg Jones
7,451 Points

I appreciate the responses. Thank you :)