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Start your free trialMat Helme
Treehouse Guest TeacherStop What You're Doing & Watch "Tall Tales from a Large Man" The Aaron Draplin Interview
Some time back I had the honor to interview Aaron James Draplin of the DDC. Aaron is an amazing logo and brand identity designer. He creates logos for the local hot dog guy all the way up to Mr. President Barack Obama himself. Also one of the founders of Field Notes. Aaron explains his thought process and many other tips and tricks he's learned in the industry. Make sure to pay close attention to the end it gets a little weird :)
4 Answers
George Offley
Courses Plus Student 7,386 PointsGreat interview, he's really insightful although he rambles you can tell that he has great passion for everything he says.
Gave me a lot to think about!
Tiffany Harrison
11,424 PointsHaha This guy rules.
Mason Reno
1,988 PointsThank you so much for interviewing this guy. I really love his attitude and mindset. He has truly inspired me with some of things he said during the interview!!
"keep it fun, you're lucky to do it."
John Locke
15,479 PointsThanks for sharing this, Mat. I first saw an archive of an Aaron Draplin talk on Laynard or Besquare last year, THAT'S a designer that I can really relate to. He has a lot of awesome knowledge and a deep deep respect for the art and craft of design. His Flickr project where he rescues old discarded designs from the trash heap really puts it in perspective. "Those guys had to do it with one or two colors". Real design, when all the props are stripped away. Awesome. But he has great respect for the tools as well.
One of the people in our industry I'd most like to meet who I haven't yet.