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General Discussion

Boris Kamp
Boris Kamp
16,660 Points
Posted by Boris Kamp
Boris Kamp
16,660 Points

Schema.org, what scope do I use?

Hi guys! On my own website boriskamp.nl I write about what I do in general, but also have special landing pages for specific services such as:

  • build a website
  • build a webshop
  • database design

and more. I would like to add Schema.org makeup to these pages but have no clue on what to do specifically. I've read trough the docs and have the following question:

  • should I use Service, Product or Offer for these pages? I don't have fixed prices.
  • can I use the localbusiness scope outside of one of these scopes? or should I only use them inside the scope inside the provider property?
  • Where would I just use the localbusiness scope? on the about and home page or something?

I hope somebody with Schema.org experice can help me with this.

1 Answer

Rick Hoekman
Rick Hoekman
9,494 Points
Rick Hoekman
Rick Hoekman
9,494 Points

I ran into this last year and I also do not offer any prices or products so here is what I came up with. Maybe you can use some of it and tweak it a little and test it within the Google Search Console:

<div itemscope itemtype="http://schema.org/SoftwareApplication">
    <link itemprop="applicationCategory" href="http://schema.org/WebApplication">
    <meta itemprop="inLanguage" content="English" />
    <meta itemprop="name" content="Website Test" />
    <meta itemprop="image" content="/img/wlogo-fb.jpg" />
    <meta itemprop="creator" content="Website Test" />
    <meta itemprop="provider" content="Website Test" />
    <meta itemprop="publisher" content="Website Test" />
    <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <meta itemprop="price" content="0" />
</div>

<script type="application/ld+json">
    {
      "@context": "http://schema.org",
      "@type": "Organization",
      "url": "http://www.website-test.org",
      "logo": "http://www.website-test.org/img/wlogo-fb.jpg"
    }
</script>