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Design Brand Identity Basics Introduction to Brand Identity What is Branding?

Sophia Voychehovski
Sophia Voychehovski
33 Points
Posted by Sophia Voychehovski
Sophia Voychehovski
33 Points

Other than the logo, are color and typography the most important elements of brand identity?

If you can only tackle brand and color, is that enough for a brand identity?

2 Answers

Francesco Belvedere
Francesco Belvedere
15,206 Points
Francesco Belvedere
Francesco Belvedere
15,206 Points

A brand identity usually encompasses a few key components or visual devices that are used within a "brand".

Such as • Logotype and/or icon which symbolizes the entire brand • custom or approved typefaces and fonts • any stationery • business cards • marketing collateral • signage • written slogans • color palette • and other devices

I would advise taking a quick read of Jacob Cass's thorough article on the difference between Branding, Identity & Logo Design.

Jacob is a great designer and really sums this up nicely in a clear way.

http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/

Its a fun read.

Francesco //

Sharon Smith
Sharon Smith
8,747 Points
Sharon Smith
Sharon Smith
8,747 Points

Typography is one of -if not the- most important elements in any graphic design work. It doesn't matter what you're trying to say if no one can read it.