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Design

Posted by Matthew Boysel
Matthew Boysel
295 Points

Need ideas for conversion optimization

Hi All,

I am working on LemonBuyBack.com and am trying to increase conversions by better design, improved user experience and receiving more live chat sessions and contact form requests. Also, the majority of our visitors are mobile, so I definitely would like some mobile optimization ideas. If anyone has ideas, I would love to hear!! Thanks in advance.

CJ Williams
CJ Williams
34,372 Points
CJ Williams
CJ Williams
34,372 Points

I just got this in my inbox today How To Design For Conversion Using The Divi Theme

It is based around Elegant Themes' Divi 2.0 Theme, but most of the tips/concepts within the article will be applicable to any landing page, or web page you will design yourself.

2 Answers

CJ Williams
CJ Williams
34,372 Points
CJ Williams
CJ Williams
34,372 Points

Some thoughts on your site specifically:

  • Create a button that pops up a modal window for the 'Free Case Review' form.
  • Use less text in the homepage slides.
  • Experiment with a brighter, more up-to-date color palate. The current colors seem dreary and dated.
  • Break up the content by using different column spans and UI elements. Guide the user through the page by highlighting the segments that users find most beneficial.
  • Use more imagery. The homepage is pretty text heavy. break up the text blocks by using structure and imagery.

These are a few of the things I notice right off the bat, but I'd be happy to go into more detail if you are looking for more feedback.