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Matt Gordon
6,592 PointsMat Helme Logo Sprint Questions
Hello community! I am curious if anyone can shed some light on the Logo Sprint portion of design fundamentals.. I am having trouble figuring out how he was able to choose his color palette.. specifically, under Logo Design Basics Course > The Logo Sprint > Adding Color 2:24 video, at 1:53 he starts rapid firing through color selection and arrives at 4, one dark color, then Red, Orange, and Yellow. I understand how to achieve the shades and tints, but cant quite grasp in the lightning speed how he arrives at the power color for each that seem to fit perfectly with the initial blue he selected? Any insight would be helpful, i ventured over to the illustrator Deep dive and he uses illustrator extended color functions, but seems to free hand the selection under the logo design basics. Any insights would be appreciated, Please and thank you!