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Design Brand Identity Basics Case Studies and Examples PinkBlush Maternity, Late 2013

Robert Moore
Robert Moore
266 Points
Posted by Robert Moore
Robert Moore
266 Points

I see that Pink Blush has moved on from this design since late 2013?

Comments on why this was done?

1 Answer

Codin - Codesmite
Codin - Codesmite
8,600 Points
Codin - Codesmite
Codin - Codesmite
8,600 Points

In my opinion I can not see any reason why they switched to their current branding. Their current website is so cluttered and poorly laid out that it gives me a headache just glancing at it. Their content fonts are hard to read. The call to action buttons are bland and do not stand out enough from the rest of the design, this could also be down to poor use of whitespace.

There is far to much going on in the landing page and far to many fonts being mashed together that do not go well together.

It would seem since 2013 they rebranded and redesigned their website. In my opinion it wasn't done very well.