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Ricardo Rodriguez
9,758 PointsHow updated in content for SEO course?
Hi everyone, I'm following up with SEO course here and I wonder how up to date is that content? In example, there's a section there about META TAG and I've heard that's not really important lately. Also, does that includes principles to latest (very recently actually) changes to Google's algorithm?
6 Answers
Tyler DeJongh
Courses Plus Student 2,717 PointsRicardo,
I do a lot of SEO for the company that I work for. I have done it for about 4 years now. Fundamentally, Treehouse has it right. All of the META data still matters. Just not as much. Content is king as far as this last update. Use your META's to describe the page in detail though. Some of my favorite META's at the moment.
<meta name="description" content="describe content of page here">
<meta name="keywords" content="use adwords results here to find keywords people use to find your site.">
<meta property="title" content="use about 65 characters here. This will show as the top hyperlink in the organic search results.">
You can actually get very fancy with them. These META's have worked extremely well for my organic searches. Study up on a site dedicated to seo. It changes all the time...so stay up to date with changes. Get your basics down and make it part of your strategy.
I have used moz.com. Specifically http://moz.com/learn/seo
Hope that helps.
Good luck,
Tyler
Jacques Vincilione
17,292 PointsIt is actually a very good and accurate course. Yes they cover meta tags, and yes they state that google and bing don't pay any attention to the keywords or descriptions as far as ranking is concerned, but other search engines may. (one's that are popular outside the US in particular).
Also, SEO is not just about your search engine ranking, part of it has to do with what a user reads in your description. The description is a meta tag, and is very important because that's what users will see when they see your website on Google, or when someone shares your page on social media.
SEO is not as much about "tricks" or techniques to get users to your site, but it's about having good relevant content on your site.
Ricardo Rodriguez
9,758 PointsAwesome explanation Jaques, really appreciate it.
Jacques Vincilione
17,292 PointsNo problem.
Tyler DeJongh
Courses Plus Student 2,717 PointsThe og in the tag is opengraph like you said. Usually used along API's. You can use the og alongside it all the time if you would like. It definitely won't hurt your results. In Google's own documentation, it says they are fine to use. Just don't stuff it with garbage.
Ricardo Rodriguez
9,758 PointsGreat info guys. Thank you.
Tyler DeJongh
Courses Plus Student 2,717 PointsDon't forget to up-vote the good information for people to see!
Jacques Vincilione
17,292 PointsJacques Vincilione
17,292 PointsIs there a reason to use the meta property "title" aside from with things like opengraph (facebook) which would then be "og:title"?
I would assume, and I am almost certain the "Title" tag by itself in the head does the trick for search engines.