How do I make code print("You win! The word was {}.".format(secret_word))?

import random

# make list of words
words = [
    'apple'
    'banana'
    'orange'
    'coconut'
    'strawberry'
    'lime'
    'grapefruit'
    'lemon'
    'kumquat'
    'blueberry'
    'melon'
]

while True:
    start = input("Press enter/return to start, or enter Q to quit")
    if start.lower() == q:
        break
    # pick a random word
    secret_word = random.choice(words)
    bad_guesses = []
    good_guesses = []

    while len(bad_guesses) < 7 and len(good_guesses) != len(list(secret_word)):
        # draw guessed letters, spaces and strikes
        for letter in secret_word:
            if letter in good_guesses:
                print(letter, end='')
            else:
                print('_', end='')

        print('')
        print('Strikes: {}/7'.format(len(bad_guesses)))
        print('')
    # take guess
        guess = input("Guess a letter: ").lower()

        if len(guess) != 1:
            print("You can only guess a single letter!")
            continue
        elif guess in bad_guesses or guess in good_guesses:
            print("You've already guessed that letter, kammerat!")
            continue
        elif not guess.isalpha():
            print("You can only guess letters!")
            continue

        if guess in secret_word:
            good_guesses.append(guess)
            if len(good_guesses) == len(list(secret_word)):
                print("You win! The word was {}.".format(secret_word))
        else:
            bad_guesses.append(guess)
    else:
        print("You didn't guess it! My secret word was {}.".format(secret_word))
    # draw guessed letters and strikes
    # print out win/lose