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Design Brand Identity Basics Introduction to Brand Identity Why branding?

Kaye Kagaoan
Kaye Kagaoan
1,558 Points
Posted by Kaye Kagaoan
Kaye Kagaoan
1,558 Points

Can you please further clarify the difference between a rebrand and a full visual redesign?

I understood the rebrand as a full visual redesign. Then the third kind of branding is a "new visual style." What, in particular, distinguishes one from the other?

1 Answer

Codin - Codesmite
Codin - Codesmite
8,600 Points
Codin - Codesmite
Codin - Codesmite
8,600 Points

I haven't done the branding course here on Teamtreehouse, but in my proffesinal career we have 3 categories that we often refer to.

Rebranding (Full Visual Redesign)

Full redesign of the brand, name, logo, colours etc, no visual connection with how the brand was seen before.

Brand Repositioning

This is when you keep the brands logo, name, colours and visual connection to how the brand was seen before, but you may for example be modernizing the way the brand is layed out.

For example lets make up a chicken shop called "Sexy Fried Chicken", their logo is blue/yellow with an image of a chicken in a bikini, "Sexy Fried Chicken" text wrapped around the logo in a circle.

They may decide to Brand Reposition and for instance keep the logo of the chicken in a bikini and the brands colours. But for example remove "Sexy Fried Chicken" and replace it with "SFC" under the chicken. The brand is still visualy reconisable as it was before by their colours and logo, but it has had some small modifications that may make it more viable in the current market.

Brand Refresh

This is when you maintain a visual connection with how the brand was seen before but change the design or messsage of the brand.

For example the Microsoft Windows logo has undergone a brand refresh almost every new major release of a new version.

http://d1qv53vvfy0ptp.cloudfront.net/wp-content/uploads/2015/05/windows-logo.png