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Start your free trialShamez Walji
6,602 PointsBrand Identity Document - What to include?
Hello fellow Treehouse users :).
I was recently asked to create a brand identity document for a programmer that I am working with. I have the basic knowledge of design but I do not know what to include in the document.
What do you think should be included?
1 Answer
Natasha Lawson
4,512 PointsHi, I would include several sections with a brief analysis of why you're using certain aspects.
For example;
Logo Specifics (clear space, construction, minimum size, size ratio
Typography and Typeface details (family, when to use)
Colour Specifications (primary, expanded family)
Logo Styles (Full tone colour, greyscale, solid black, social media)
Logo Best Practises (do not change: font, colour, resize, logomark)
These can be adapted depending on the project but are usually my go-to template. Hope this helps :)
Shamez Walji
6,602 PointsShamez Walji
6,602 PointsThis is great thanks so much :).