Are Ads Really UX Content?

In reference to the lesson, Understanding Users and Content in the UX Basics Course: https://teamtreehouse.com/library/ux-basics/what-do-ux-designers-do/understanding-users-and-content

Lis uses the term "content: with a broad meaning but notes, "Content the product will need to have in order to facilitate solving the user's problem" So unless the ads do this, should they still be considered as "valuable content" to a UX designer?

This video refers to ads as content and as I heard this I instantly felt a strange reaction. I've always known ads to be antagonistic to content. It's usually exactly what users aren't looking for when browsing articles and using websites. I know Ads CAN be content but I mean how ads typically perform: reading about a friend's vacation on Facebook and then being shown a toothbrush. I know sometimes advertising can be deeply integrated with content like a sponsorship or accurately targeted in a way that it doesn't feel distracting, but actually relevant and helpful. However this is, at least in my known experience, rarely the case and a difficult hurdle for advertisers. Banner ads are surely "content" in the sense that they fill space on a page, but to me it seems more like "noise" when thinking about content in terms of value to a UX.