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You have completed Solving Problems with UX Design!
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In most cases, there’s a very big difference between what people say they need and what they actually need. This difference can be described in terms of attitude and behavior.
New Terms:
- Attitude: Attitude is how people think they behave. It signals what people want.
- Behavior: Behavior is how people actually behave. It signals what people need.
Further Reading:
- "Professed attitudes and actual behavior" - Stephen Corey
- "Why are the British so bad at washing their hands?" - Ron Cutler
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while behavior is how
people actually behave.
0:00
Attitude signals what people want,
while behavior signals what they need.
0:02
This difference has been studied by social
psychologists since the beginning of
0:07
the 20th century.
0:11
Results were so unbelievable that
researchers have been repeating
0:13
these studies over and over,
only to get the same exact outcome.
0:18
Here are two examples.
0:23
In a study conducted in
1937 by Stephen Corey,
0:24
students were asked about their
attitude towards cheating.
0:27
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