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In this practice session, you'll create an empathy map to help identify what users say, how they think, what they do, and how they feel in relation to an app.
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[MUSIC]
0:00
Hi, I'm Nick.
0:09
As a user experience designer,
0:10
your users are the most important
consideration when designing your app.
0:12
The more you know about your users,
the better the user experience will be.
0:17
Empathy maps are used as a way for
designers and
0:21
other stakeholders to dive into
what the users say, how they think,
0:24
what they do, and how they feel in
relation to your app or business.
0:29
Let's take a look at coolors.co.
0:35
You can find a link to this and
the notes associated with this video.
0:38
coolors.co is a color inspiration website
where users can generate color schemes.
0:42
Let's assume that this site's users
fall into these demographics.
0:50
Users come from all over the world.
0:54
They are mostly in the 25 to 35 age range.
0:57
And most users are in the web
development profession.
1:01
Now that you have the specifics
of a typical user,
1:07
it's time to create an empathy map.
1:10
To start, select a name and
picture for this user.
1:13
This makes the user feel more real and
1:17
creates a clearer picture
of who this person is.
1:20
I recommend just finding a photo online.
1:23
The empathy map you're going to create
will help you develop a complete
1:27
persona later on, so
take the time to create a detailed map.
1:31
Then you need to add details to
each section of the empathy map
1:36
in relation to coolors.co's website.
1:41
What would this person say about the site?
1:45
What would they be thinking
as they navigate the site?
1:48
What would this person do on the site?
1:51
And how would they feel when visiting or
using the site?
1:54
Fill in the chart with your details, and
1:59
I'll meet you in the next
video to show you my solution.
2:01
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