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In this video you will learn what a logo is and how it differs from a brand.
Make sure to pay close attention to the difference between a logo and a brand.
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A
0:04
logo is a graphical mark that represents
something,
0:07
this could be an organization or an
individual.
0:12
A
0:15
logo gives a company substance, a great
logo is
0:18
so many things, but so simple at first
glance.
0:23
What a logo isn't is a brand.
0:31
A brand is the perception others have
towards something.
0:35
This can be perceived through any of the
0:40
five senses - touch, sight, taste,
hearing, and smell.
0:43
The logo is the identity of that brand.
0:52
It's the visual indicator that represents
that brand.
0:55
Now that we understand what a logo is,
let's
1:00
take a look at the different types of
logos.
1:03
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