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Logo Design Basics

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The Typical Logo Design Process

2:48 with Mat Helme

What does the typical logo design process look like? In this video we'll go over a generic step by step process a typical designer may go through when creating a logo for a client.

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    The typical logo design process can be pretty elaborate. 0:01
    Here's what a typical logo design process looks like: 0:05
    First, we have the logo brief. This is where we question the client 0:10
    about anything related to their product, service, or whatever the logo might be for. 0:14
    This is where we can lay out all the expectations that a client may perceive their identity to accomplish. 0:21
    This is also the step where we want to understand the medium or mediums we will be designing for, 0:29
    as they are restrictions to our design process. 0:36
    These restrictions may include elements such as size, shape, and color. 0:40
    Next, we have the exploration step. 0:46
    This is where we conduct research and really dig deep into the logo brief, defining all unknown facts. 0:48
    This might be things like looking at their competition or digging into color theory. 0:57
    After you feel comfortable with your research, 1:05
    it's now time to gather all those things you feel will inspire you to construct a successful design for your client. 1:09
    I like to create mood boards, gather all my images and references, 1:17
    and apply them to a wall or board to use in our next step—sketching. 1:22
    The sketching process is probably the longest process of them all. 1:30
    This is where we use our brief, research, and inspiration items as references to create thumbnail sketches. 1:34
    There is no right and wrong in this process. 1:41
    Simply put together quick thumbnail sketches and narrow down their directions. 1:44
    Once you feel you have a good direction, it's now time to sit back and reflect on what you've just created. 1:54
    Question each step you've done up to this point. 2:02
    Make sure the direction you're proceeding in is a great representation of the brief. 2:05
    The perfect process is when we bring our design or designs into an application and perfect them— 2:14
    usually it's a vector-based application, like Adobe Illustrator. 2:21
    Now once you feel you have a solid finalized product 2:27
    and it's documented well in a style guide, we are now ready to deliver. 2:30
    Finally, we must support the identity. 2:39
    This might be revamping some designs in the near future for the client or simply giving guidance. 2:42

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