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Preview
Design system voice documentation exists to help copywriters understand a brand’s personality, while design system tone documentation exists to help copywriters approach individual situations with empathy.
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In fact, they separate voice and tone
from their visual design documentation.
0:00
It makes sense that Mailchimp would
consider voice and tone carefully.
0:03
Managing an email campaign
isn't a one step process like
0:08
using a search bar or posting a photo.
0:13
As users complete complex steps
like establishing a mailing list,
0:16
drafting messages, and
scheduling email blasts,
0:21
Mailchimp provides frequent reassurance.
0:25
High five, rock on, way to move one
step closer to your goal.
0:28
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