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Intro to Design Thinking

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Solving for Pain

2:16 with Devin O'Bryan

Using the most obvious pain points from the previous video, we’ll decide where we will focus our efforts.

New Terms:

  • Prioritization – defining the importance of action items.
  • Triage – acting upon the prioritized action items taking care of the most important items first.

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Further Reading:

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    [MUSIC] 0:00
    In the previous stage, we established that Stable Sarah is experiencing pain 0:04
    in three main areas of our checkout experience for Emmacon. 0:09
    The experience lacks consistency. 0:14
    The button language and placement wasn't clear or reliable. 0:16
    The experience lacks transparency. 0:21
    She doesn't know if items were added to her cart. 0:24
    And three, the experience lacks assurance, Sarah needs confirmation of her purchase. 0:27
    We will need to prioritize these pain points 0:34
    in order to establish our areas of opportunity. 0:36
    Do this by voting with stickers that both represent the importance to the user 0:40
    as well as the drain on resources that the solution would cause. 0:45
    Basically, how easy will it be to implement a solution? 0:49
    The more important the pain point, the more importance stickers we'll see on it. 0:53
    Same goes for feasibility. 0:59
    The more resources we see on the pain point, the simpler it'll be to implement. 1:01
    My team often uses two colors, 1:07
    or two shapes of stickers, to differentiate between those directions. 1:09
    My team, here, has voted regarding the pain point around the lack of consistency. 1:14
    And we acknowledge that this is an extremely important part 1:20
    of the checkout process in terms of maintaining trust with Sarah. 1:24
    As we begin our solution process in the next video, 1:27
    we anticipate this will be an easy fix in terms of resources too. 1:31
    Sarah didn't know of items were added to her cart to begin a checkout process. 1:37
    This will be a high priority to improve upon for Sarah. 1:42
    But the team has also realized it will be resource intensive. 1:45
    Lastly, she needs confirmation of her purchase to add 1:50
    a capstone to this experience. 1:54
    This will be average in terms of feasibility, but 1:58
    seems to be the lowest priority compared to the other two pain points. 2:01
    We've established a sense of importance toward the most immediate 2:06
    pain we can solve for. 2:10
    And in the next video, we'll establish some big ideas for solutions. 2:11

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