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Create a narrative to win over your management, fellow designers, and engineering and sales teams.
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Most projects will have stakeholders.
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These are people who have invested time,
energy, or
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money into their team's efforts.
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As a resolve, you'll likely have
to present to those stakeholders.
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No need to dread,
we now have a good story to tell.
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So tell it with conviction.
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It's okay to show your excitement,
even if you aren't 100% sure of the idea.
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Be honest about the areas that
you've not fully explored though.
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Three important things to
remember when structuring your
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stakeholder presentation are,
one, simple story.
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Keep the story tight and easy to follow.
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Two, maintain empathy, use your users
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name to maintain empathy with your
audience and guide the narrative.
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And three, solve the pain, explain how
your solution solves for user's pain.
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Here's a few other pointers.
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Time management, be sure to allocate
time to better develop the story so
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you're telling the points
that matter most for you.
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For instance, you may wanna call
out stable Sarah's reaction
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when she checks out, but remove portions
where she's exploring the site.
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The key is acknowledging what
your audience cares about.
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Here's another one, story first.
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Attractive visuals may
distract from your story.
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So consider the fidelity
with which you communicate.
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If you're early in the process,
keep the fidelity low.
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And set those expectations when
you're introducing your story.
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If you're further along, then higher
fidelity visuals will make sense.
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Getting feedback, go into the presentation
with the intent on receiving feedback.
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Rather than opening up
the floor of asking for
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general feedback,
once your presentation's ended,
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begin the question and
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answer section with fairly directed
questions aimed at the top stakeholders.
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This will let them know what you
actually want feedback on, and
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you will maintain the ability
of running the meeting.
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Let's wrap up with the final
video in this course.
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