Activity: Phases in a Journey Map

Practice Now it's time to try this out on your own by creating a journey map for Stable Sarah. 1. Review the terms Journey map: A means of documenting a user's experience from start to finish. Journey maps vary from practitioner to practitioner. All journey maps seek to find a user's pain, motivations, or design opportunities for a user. This may be likened to an empathy map but viewed o...