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Each social network offers its own benefits, so let’s discuss what’s happening on some of today’s most popular platforms, and what you might be able to accomplish on each one.
Things to Consider
- Have you joined any of the social networks mentioned in the video?
- Upon visiting these networks, have you notices the similarities and differences between each one?
- Have you accessed and posted to these networks from a mobile device?
- Have you joined other networks that are more relevant to your products, services, user base, or geographic location?
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Now each social network offers its own benefits.
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Let's discuss what's happening on some of today's most popular platforms
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and what you might be able to accomplish on each one.
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Twitter is one of the biggest networks in the world.
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It provides a constant stream of short form content updates.
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Like other networks, it allows for users to communicate with each other
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while also tagging content for better findability.
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Twitter is especially good for sharing links back to your website
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when you have deals on your products, newly published content,
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and other important news to share.
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Facebook provides a lot of social interaction options,
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including pages you can devote to your products or company.
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Google Plus is very similar.
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Both platforms are appealing with large user bases and social features.
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One great advantage Facebook has, however, is that many website developers
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allow users on their sites to log in with their Facebook credentials.
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This provides immediate insight into who these users are
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because you can gain access to their info and demographics.
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YouTube and Vimeo are video sharing sites
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providing great options for video and podcast producers.
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However, companies that only publish video content occasionally
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should still consider getting involved there.
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Linktone is a site for professionals to share their career information and news.
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It's often used for networking and job searching as well as sharing discussions on industry topics.
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If your business relies on networking and constantly finding new clients to work with,
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this is a network you should be on.
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Foursquare allows users to check in at places all around the world
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including stores, restaurants, historical locations, and just about anywhere else.
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Users can earn badges to reflect achievements, become the mayor of a location
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by checking in the most times, and businesses can offer deals to those who check in.
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Pinterest is a content-sharing network with a stylish visual interface
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that allows users to group their pins by topic.
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The key is that each pin links back to the source website
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and many online business have recorded a huge increase in hits to their site
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after posting on this network.
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Initially, Pinterest queued heavily toward female users
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in topics like fashion, home improvement, and crafts.
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Though as the platform gains more users, you can expect many more types of use to emerge.
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While these are the highest profile networks right now,
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they should not be the extent of your social outreach.
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There are plenty of niche platforms, blogs, and forms that cater to users
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interested in specific subjects, from a certain location, or both.
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So seek out these networks to extend your reach and you may be able
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to create even stronger ties with followers already familiar with your area of expertise.
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