Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll

How to Build Your Business Through Blogging

Preview

Start a free Courses trial
to watch this video

Sign up for Treehouse

Become a Thought Leader

1:27 with C.C. Chapman

The more helpful you become as a blogger, the greater your influence. Becoming a thought leader means building an audience as well as a great reputation.

Follow C.C. Chapman

To learn more about C.C. Chapman, be sure to follow him on Twitter at @cc_chapman or his website at cc-chapman.com. Also, check out his book, Amazing Things Will Happen.

Related Discussions

Have questions about this video? Start a discussion with the community and Treehouse staff.

Sign up

    Related Discussions

    Have questions about this video? Start a discussion with the community and Treehouse staff.

    Sign up

    [Build a Business Through Blogging with C.C. Chapman: Moving Beyond the Blog] [Deep Dive] 0:00
    We've talked about setting up your blog. 0:04
    We've talked about how to find the content you're going to create 0:06
    and how to monetize that. 0:08
    Now, we're gonna talk about moving beyond your blog 0:10
    and focusing on you, the person behind the blog. 0:13
    One of the first things that you can do to get more attention 0:16
    and more business is to become a thought leader. 0:19
    You see this turn thrown out a lot these days. 0:22
    But you know what, it's a really really important thing 0:24
    if you want to grow your audience. 0:27
    You'll become a thought leader by becoming a person 0:29
    people go to for specific niche or a platform or programming language. 0:31
    The more that people are coming to you for the answers 0:37
    and that they are subscribing and they come back on a regular basis 0:40
    The more people are gonna consider you that leader. 0:43
    Think about it.--think about those people--if someone were to ask you 0:47
    "Hey, who's the best person for this topic?" 0:50
    People come to mind for you, right? 0:52
    Those are the thought leaders. That is what I'm talking about. 0:54
    You want to be the person that people are going to recommend. 0:56
    "Oh, you've got to go read their site." 0:58
    Because you're creating that great content. 1:00
    This also becomes interesting with sites like Kred and Klout-- 1:03
    these other networking sites that rank people based on their influence. 1:06
    It's a big messy thing that's changing all the time, 1:10
    But, go out and look at those platforms. 1:14
    Look at those areas where you think you wan to become the thought leader 1:17
    and see who--those were in the services--think the thought leaders are now. 1:20
    Look at what they're doing and figure out where to go hey go from there. 1:24

    You need to sign up for Treehouse in order to download course files.

    Sign up

      You need to sign up for Treehouse in order to set up Workspace

      Sign up