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  Learn these seven tips to stay present, active and engaged while receiving feedback.
Questions that dig deeper
- What problem do you think this design solves?
 - Who would this design appeal to?
 - How do you feel when looking at this design?
 - What areas capture or lose your interest?
 - What could be removed to simplify this design?
 - Is there anything missing that's necessary?
 - Is there anything that's unclear or confusing?
 
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                      The time has come, and
you're about to receive feedback.
                      0:00
                    
                    
                      In this video,
I'll give you five tips for receiving and
                      0:04
                    
                    
                      reacting to face-to-face feedback.
                      0:07
                    
                    
                      Some of these tips are also
relevant to written feedback.
                      0:09
                    
                    
                      First, stay present.
                      0:13
                    
                    
                      Your past encounters with criticism may
have primed you to jump to conclusions and
                      0:15
                    
                    
                      prepare for the worst.
                      0:20
                    
                    
                      To stay present, focus on your breathing.
                      0:22
                    
                    
                      Look at the person with a soft gaze and
an open mind.
                      0:25
                    
                    
                      Eliminate judgment and
avoid projecting your thoughts on to them.
                      0:29
                    
                    
                      Avoid rushing into thinking about
future worries or past concerns.
                      0:33
                    
                    
                      Second, practice active listening.
                      0:39
                    
                    
                      Make eye contact and listen to this
feedback without interruption.
                      0:42
                    
                    
                      You can repeat back what you've heard
to make sure you're understanding their
                      0:46
                    
                    
                      feedback.
                      0:50
                    
                    
                      Say something like, I think I'm
understanding what you're saying here,
                      0:51
                    
                    
                      but can I repeat it back
to you just to be sure?
                      0:56
                    
                    
                      Jot down the feedback.
                      0:59
                    
                    
                      If you're having difficulty understanding
the person's critique, ask for examples.
                      1:00
                    
                    
                      It doesn't mean you need to
design it that exact way, but
                      1:06
                    
                    
                      examples help you understand their vision
so you can find where you both agree.
                      1:09
                    
                    
                      Perhaps there's overlap in your idea and
their vision and
                      1:13
                    
                    
                      you can head in that direction
with the next iteration.
                      1:17
                    
                    
                      Third, be open minded and curious.
                      1:21
                    
                    
                      Ask why to dig into
the root of the feedback.
                      1:25
                    
                    
                      This technique is called
root cause analysis.
                      1:28
                    
                    
                      And it's a powerful skill for
UX designers.
                      1:31
                    
                    
                      Remember that your viewer may
not be educated in design,
                      1:34
                    
                    
                      and may not have the language to
clearly articulate their criticisms.
                      1:38
                    
                    
                      Even if their initial feedback
is reactive, or preferential,
                      1:42
                    
                    
                      ask questions to dig deeper.
                      1:46
                    
                    
                      Here are some example questions.
                      1:48
                    
                    
                      What problem do you think
this design solves?
                      1:52
                    
                    
                      Who would this design appeal to?
                      1:55
                    
                    
                      How do you feel when
looking at this design?
                      1:57
                    
                    
                      What areas capture or lose your interest?
                      2:01
                    
                    
                      What could be removed to
simplify this design?
                      2:05
                    
                    
                      Is there anything missing
that's necessary?
                      2:09
                    
                    
                      Is there anything that's unclear or
confusing?
                      2:13
                    
                    
                      Your genuine interest in their thoughts
will built their trust in you.
                      2:17
                    
                    
                      It shows respect for their opinion.
                      2:21
                    
                    
                      Developing this trust is key in
forming healthy relationships.
                      2:23
                    
                    
                      Fourth, don't rush to
respond to the feedback.
                      2:29
                    
                    
                      You may feel pressure to answer
immediately, but don't rush it.
                      2:32
                    
                    
                      If you react too quickly,
you may miss the root of the feedback.
                      2:37
                    
                    
                      Instead of defending and responding,
seek to empathize and understand.
                      2:41
                    
                    
                      Act like a reporter or
detective and remain objective.
                      2:46
                    
                    
                      Fifth, stay in touch with your feelings.
                      2:50
                    
                    
                      When we avoid feeling emotions, they
carry more weight and build over time.
                      2:53
                    
                    
                      Experience them as they come and
accept them for what they are.
                      2:58
                    
                    
                      Are you feeling embarrassed,
ashamed or scared?
                      3:03
                    
                    
                      Catch yourself before you
act on those feelings and
                      3:07
                    
                    
                      jump to defensiveness and anger.
                      3:10
                    
                    
                      It may mean taking a step back from the
situation to reflect and gain perspective.
                      3:12
                    
                    
                      Take a walk, then to a friend, or listen
to a favorite song that lifts your mood.
                      3:18
                    
              
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