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Now that we’re discussing the basics types of surveys and questions that you can use, let’s look at some real surveys.
Final survey created in this video
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We're now going to write
an email survey together.
0:00
This survey is for our fictional
custom t-shirt design service.
0:04
Previously, they only sold existing
designs and now they have launched a new
0:08
feature, allowing people to design and
customize their very own t-shirts.
0:12
The goal of our survey is to evaluate
the launch of this new feature.
0:17
This survey will be sent to a random
sample of people who have created and
0:21
saved their custom t-shirt designs.
0:25
I will be using Google Survey tool for
this demonstration.
0:28
This tool is called Google Forms.
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You can start a new form by
going to File > New > Form.
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I will start by giving the survey a name.
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Feedback on your
Custom T-shirt Experience.
0:45
I will also want to thank participants for
their time and
0:53
instructional text as well as ask for
their honest feedback.
0:56
Thanks for providing your feedback.
1:00
We value your honest opinion.
1:05
We'll now kick off the survey with a
question about how well they were able to
1:10
achieve their goal.
1:13
How much do you agree with
1:16
the following statement- I was able
1:20
to customize my t-shirt as needed.
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We'll provide choices using the standard,
1:31
like scale options, multiple choice,
and now standard options.
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Strongly agree, Agree,
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Neither agree nor disagree,
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Disagree, or Strongly disagree.
1:51
I'll make sure to select required for
all closed-ended questions in the survey.
1:58
Below, we can add an open-ended question
to understand why they provided
2:04
the responses they did.
2:08
Please explain why you
chose the answer above.
2:10
The open-ended questions in
the survey will be optional.
2:16
That way, we can gather meaningful
quantitative data even from people who may
2:21
not wish to elaborate on their reasoning.
2:24
Okay, next question.
2:28
How would you rank the ease-of-use of
2:30
the t-shirt, Design tool.
2:36
Again, to answer this question let's
use the standard Likert options.
2:42
Very easy, Easy, Neither easy nor
2:48
hard, Hard, and Very hard.
2:52
Well, make sure to make
this required as well.
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Although this sounds similar
to the question above,
3:00
it's actually different
in a meaningful way.
3:04
The first question was about whether
they have the essentials necessary.
3:06
But the second is really about how they
felt about the experience overall.
3:09
Next, we'll use a ranking question to
understand what features may be important
3:14
to work on next.
3:17
Since Google Forms doesn't have
a formal ranking question,
3:19
the grid can accomplish the same thing.
3:23
So, new question.
3:26
Please rank the list of potential new
features below in order of preference,
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with number one being the most important.
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So, we'll start with the features, I'm
just gonna copy-paste them from another
3:45
screen to save us a little bit of time.
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Okay, I'm just gonna add two more.
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One more.
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Okay, now we have a set of features for
somebody to rank.
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And for the columns,
we'll just number those.
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4, 5, 6, 7, great.
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Now we need to make sure
the require response in each row,
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as well as limit one response per column.
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These options ensure that people cannot
give the same importance ranking to more
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than one feature.
4:38
If you want to get an idea
of what this will look like,
4:40
you can actually click away and
it creates a preview for us.
4:44
Okay, the last question in the section is,
4:49
have you purchased a t-shirt
from Custom Designs?
4:52
Okay, let's write that down.
4:59
Have you purchased a t-shirt
from Custom Designs?
5:00
Yes or No?
5:07
Following this question,
I can set up conditional logics,
5:10
so that only those who answer yes will see
questions regarding the purchase itself.
5:12
To do this, I need to start by adding
a new section, using this icon right here.
5:17
There's the new section,
let's give that name, About your t-shirt.
5:23
I'll then go back to the yes or
no question, and I'll say,
5:29
Go to section based on answer.
5:33
Now, this is where the condition
of logic comes handy.
5:36
If somebody says, yes, I have purchased
a t-shirt, they will go on and
5:39
answer questions about that t-shirt.
5:43
If somebody says, no, they have not
purchased a t-shirt from Custom Designs,
5:45
they will be done and
they can submit the form.
5:50
Okay, So, for those who did
purchase a t-shirt, let's ask them.
5:54
How satisfied were you with
6:01
the t-shirt you received as
6:05
compared to your expectations.
6:10
Again, Multiple choice, Likert Scale.
6:15
Very satisfied, Satisfied,
6:20
Neither satisfied nor
6:26
dissatisfied, Dissatisfied.
6:29
Oops, misspelled that.
6:35
And the final option being,
Very dissatisfied.
6:39
Okay, now we need to make sure
that this question is Required,
6:47
and I'll just add one follow-up question.
6:51
Please explain your answer above.
6:54
And that will be an open-ended
question that I will keep as optional.
7:00
Okay, that's it, think we're done here.
7:05
Thanks for joining me in
designing the user survey for
7:09
our new custom t-shirt business.
7:11
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