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In this video, we will verify that our test study is targeting the correct audience.
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We've talked a lot about making sure
to use people from your target audience
0:00
in testing.
0:04
Are you showing your product to
the people most likely to use it?
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Let's look at whether this study is
focusing its effort on the right people.
0:10
Starting out with a mixed gender group
makes sense because we have no information
0:15
leading us to think we need to
favor one gender over another.
0:20
The next qualifier, weight,
seems irrelevant, so
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let's remove that completely.
0:28
Another basic demographic
question is missing, age.
0:30
Let's assume we know that adults
are the ones buying AC units.
0:34
That means this study should be 18 plus.
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I'll add that now.
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Beyond that we don't have information
about the age of AC buyers, so
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we should aim for a mixed age group.
0:49
Homeowners and renters, hmm,
any thoughts about why this is here?
0:54
This is an example of where it's
important to really know your users.
1:01
In the case of home owners versus renters,
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it's possible that the former
will be shopping for
1:09
a pricier longer lasting unit while a
renter is just getting through the summer.
1:11
If half of the target audience
tends to be home owners and
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half renters, then the recruiting
criteria needs to reflect that.
1:21
Next, I've already
included a benchmark for
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how often someone should be shopping
online to qualify for the study.
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After all, if they never shop online,
they're not the people looking for
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an AC unit online, either.
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And finally,
I'll add a few more qualifications.
1:38
Half should have purchased an AC unit for
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themselves in the last year.
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This way, we can hear from people who have
gone through the experience recently and
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those who may go through it in the future.
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Also, all should not have central
2:03
air conditioning where they live.
2:09
After all, if they have central AC, they
won't need a standalone unit from Amazon.
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And finally,
all must have an Amazon.com account.
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Since we don't want to include
account creation in this study or
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discover issues specific to new users,
the easy way to eliminate that from
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coming up is not to include those
without an existing Amazon.com account.
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All right, let's breeze through
the last few details of the study.
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The product to be tested will
be a live website, in this case.
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Check.
2:50
Three hours for
a study is a crazy long time.
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It would be very difficult to find people
willing to give you that much time, and
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even harder to keep someone's
attention for that long.
3:01
60 to 90 minutes is
an average length study.
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For the time between participants,
we can keep that to 15 minutes.
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So let's change 3 hours to 60 minutes.
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What's next?
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Compensation.
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For compensation, a $100 Amazon gift card
is appropriate, since it's a reasonable
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amount of money and you know it's for
service that they use.
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The list of documents to prepare seems
daunting, and yes, they're all necessary.
3:32
You can find examples of the consent form,
background questionnaire and
3:38
test plan overview in the teacher's notes.
3:42
And that's it for our test plan review.
3:46
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