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It's important that you follow the rules of grammar and spelling when creating apps and websites because it builds trust with your user. If a user spots a word that's spelled incorrectly, they might start to wonder what else is wrong with your product, and that could impact really important moments in the experience, like a purchase decision.
Oops
In the last seconds of this video, we left out the word "a" in the text. It should have read "Have you ever enjoyed a great dinner." Rest assured that this gets fixed later in the course. Paying close attention to your copy is important!
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[MUSIC]
0:00
Hi, I'm Nick.
0:08
Studying the elements and principles of
art and design can help you understand how
0:10
to talk about design and
analyze the individual components.
0:15
But sometimes application can
feel like a conceptual leap.
0:18
In this course we're going to look
at an example website layout and
0:24
make improvements to it.
0:29
The first thing we'll work on,
cold copy, isn't visual at all,
0:30
copy is all of the text
that appears in a design.
0:36
And while you might not be responsible for
things like blog posts and other
0:40
core content, designers are often still
expected to write for things like labels,
0:45
buttons, form fields, and
even sometimes, short marketing blurbs.
0:50
We'll write some copy of our own later on.
0:56
But to get us started,
we're going to check the spelling and
0:59
grammar of some existing copy.
1:02
It's important that you follow
the rules of grammar and
1:05
spelling when creating apps and websites,
because it builds trust with your user.
1:08
If a user spots a world
that's spelled incorrectly,
1:13
they might start to wonder what
else is wrong with your product.
1:17
And that could impact really
important moments in the experience,
1:20
like a purchase decision.
1:24
In this course, I'm going to use Adobe XD,
and I encourage you to follow
1:27
along by downloading the example file and
making the improvements with me.
1:31
Here's the example website
that we'll be working on.
1:37
I have it pulled up in
the Preview mode in Adobe XD.
1:40
This is the homepage for a fictional
website that collects user reviews for
1:45
restaurants similar to Yelp.
1:50
However, this website focuses
exclusively on desserts, or ZERTS.
1:52
There's a lot about this
layout that can be improved.
1:59
Some of the improvements might
be obvious to you right away,
2:03
but if not, that's okay, because that's
exactly what we're here to learn.
2:05
I want to help you develop
your aesthetic sensibility so
2:10
that when you see
something that looks wrong,
2:14
you can specifically identify what
that thing is and how to improve it.
2:16
Let's take a look at what's here now,
and quickly review it,
2:22
before we make any of our own changes.
2:26
Along the top is a pretty
standard navigation bar.
2:29
There's the name of the website,
ZERTS, short for
2:33
dessert, a tag line, it's a piece of cake.
2:37
And there's a search bar,
a few restaurants that are new,
2:41
and a recent blog post, and
then we have a footer down at the bottom.
2:48
So let's work our way from
top to bottom and look for
2:54
improvements we can make to spelling and
grammar.
2:58
So to do that, I'm going to pop
back over into Adobe XD and
3:04
come out of preview mode.
3:08
The first thing I notice
is this link to the forums,
3:18
going to zoom in on that just a bit here.
3:22
Any buttons or links in a navigation bar
like this should generally be title case.
3:28
Even though it's not a title,
it's also not text that's in a paragraph.
3:35
In title case, all major words
are capitalized and minor words,
3:41
like conjunctions and
prepositions, are lowercase.
3:46
So the word a, for example, would be
3:50
lowercase if it were in the middle of
a tagline, like it's a piece of cake.
3:54
So let's change this link here,
and I'll just double click
4:00
on it a couple of times to drill
down into the layers there,
4:05
and change this to a capital F for Forums.
4:10
There we go.
4:14
And if we scroll over here, the copy for
Log In and Sign Up look good to me,
4:18
although there is other visual
issues we'll address later.
4:24
The logo itself, ZERTS*,
also looks good to me, but
4:29
this tagline is bothersome for
a few reasons.
4:34
First, it's a sentence,
its a piece of cake, so
4:38
it should begin with a capital letter and
end with a period.
4:42
Secondly, the word its in
the possessive form here,
4:48
as if the sentence were trying
to say something different.
4:53
It's in this case is actually
a contraction of the word it and
4:58
the word is, so
it should have an apostrophe before the s.
5:03
And finally,
the word piece is spelled wrong.
5:09
So let's fix all of that.
5:13
I'm going to double click this,
capitalize it,
5:15
give it an apostrophe, and even XD is
saying, hey, this is spelled wrong
5:22
with that red underline,
need to swap the i and the e there.
5:28
And then we need a period
at the end of this, and
5:34
then to accept those changes
I'll just hit Escape.
5:37
So let's zoom back out here.
5:42
Finally, there's one more piece
of copy toward the bottom
5:45
right that says the blog.
5:50
And because that's actually
a title it should be title case.
5:53
Now, before I said words
like prepositions and
5:59
conjunctions shouldn't be
capitalized in title case.
6:02
The only time they should be capitalized
is if they're at the start of the title.
6:06
So in this case, The Blog,
6:12
where the T and
the B should both be capitalized.
6:17
So let's hit Escape to
accept those changes.
6:22
I'll zoom back out, and that should
be it for spelling and grammar.
6:25
When you're done, save your work.
6:32
And there actually is one more thing
here underneath the blog title.
6:35
In this copy, it says have you
ever been had a great dinner.
6:43
Let's, Change that to,
6:50
Have you ever, Enjoyed a great dinner,
6:55
only to be disappointed by
the lack of dessert options?
7:01
And I'll zoom back out.
7:09
And that should be it for
spelling and grammar.
7:12
When you're done, save your work.
7:16
There's a lot more about this
layout that needs to be fixed, but
7:21
we're off to a good start.
7:24
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