Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll
Well done!
You have completed Creating User Personas!
You have completed Creating User Personas!
Preview
Follow the process of creating a user persona.
This video doesn't have any notes.
Related Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign upRelated Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign up
When building a persona,
you want to start with the data.
0:00
Use user interviews, website analytics,
surveys, reviews, really any
0:04
data you can get your hands on that tells
you something about who your users are.
0:09
Dig deep into the data you've gathered and
try to find patterns.
0:14
Is there an age range for your users?
0:18
Are they all from a particular area?
0:20
Is there a common job title
that keeps popping up?
0:23
Once you found the patterns,
0:26
use them to create a single person
to represent this target audience.
0:28
Remember, they should be your largest
group, you can always go back and
0:32
add personas for
your smaller groups later.
0:37
Let's walk through the process together
of creating a persona using some data for
0:40
an app called Lotus Yoga.
0:45
An app for a local yoga studio.
0:47
72% of the users are female.
0:49
43% are 30 to 49 years old.
0:53
37% of users have children under 18,
who also practice yoga.
0:57
75% of users also take part
in another form of exercise.
1:03
Top reasons people started yoga.
1:09
Flexibility, stress relief,
general fitness, improve overall health,
1:11
physical fitness.
1:16
40% of users say yoga motivates
them to eat healthily.
1:17
59% of users say yoga helps them sleep.
1:22
Users practice two times
a week on average.
1:27
The first step to creating this persona,
is to decide on a name and
1:31
choose a photo to represent this group.
1:35
Since 72% of the users for
1:38
the Daily Yoga app are female, I'm
going to go with the name Jasmine Song.
1:40
I found this photo to
represent this persona too.
1:46
I think it shows off Jasmine's fun and
playful side.
1:49
Next, let's add a description
of who this person is.
1:53
This will help to bring
this persona to life.
1:57
The description should tell us a bit about
who this person is with details like
2:00
job title, interests, demographics, etc.
2:05
Sometimes your data may not have enough of
these details to create your description.
2:09
Instead, you may have to
make some assumptions.
2:14
What's great about our
persona is that you can
2:18
update it as you find out more about
your users or as your product grows.
2:21
For our yoga app example, I am going
to stick with the majority in our data.
2:26
So the persona relates
to the largest group.
2:30
Here's what I came up with.
2:34
Jasmine is a 40 year old sales
manager with two kids in high school.
2:36
She likes staying active by practicing
yoga, taking the dog out for
2:40
walks and going for hikes with her family.
2:44
She started practicing
yoga to stay limber and
2:47
found it really helped
relieve her stress as well.
2:50
She takes a class about 2 times a week,
sometimes with friends or her kids,
2:53
but sometimes she enjoys going on her
own to really focus on her practice.
2:59
She found staying active has led to
a healthier lifestyle for both herself and
3:04
her family.
3:08
I made a few assumptions about
Jasmine in her description.
3:10
But overall,
I think it fits our data well.
3:14
We have a great start so far.
3:17
But let's flash out this
persona a bit more.
3:19
Let's work on the problem section next.
3:22
In the problem section,
3:25
focus on your persona's problem
as it relates to your product.
3:26
What is the persona struggling with?
3:30
What are their frustrations?
3:33
Using Jasmine as our example,
her problems relating to yoga are, one,
3:35
yoga is becoming more popular and
her favorite classes are filling up.
3:41
Now she doesn't get as much
personal attention as she used to.
3:45
Two, there are a lot of fun
yoga fans out there today, but
3:48
she wishes there were more fun
classes aimed at her age group.
3:53
As much fun as goat yoga sounds,
3:57
she'd rather focus on something
that fits her needs and goals.
4:00
Three, sometimes Jasmine has to
cancel a class because life happens.
4:04
She doesn't like having to pay
the cancellation fee when she has to
4:10
cancel last minute,
especially since she goes so often and
4:13
has been a loyal customer for years.
4:17
I think we're getting a pretty
good picture of our user base.
4:21
But let's add one more section
to really pull it all together.
4:23
Our last section is called Goals and
Needs.
4:28
The Goals and Needs section or
sometimes called the Motivation section
4:32
is where we will put Jasmine's
goals relating to yoga.
4:36
Think about what she is
trying to accomplish.
4:40
Let's add a few goals to our persona for
Jasmine.
4:44
One, she wants to be active and
healthy with a flexible workout schedule.
4:46
Two, she wants to take
classes with her friends and
4:53
family to stay close to them and
help promote a healthy lifestyle.
4:56
Three, she's thinking about
becoming a yoga instructor
5:00
when she eventually retires.
5:03
I think we have created
a pretty good persona.
5:06
This will help to keep your
design decisions focused
5:08
as you keep Jasmine in mind.
5:11
Ask yourself questions like,
would this feature benefit her?
5:13
What would Jasmine think of this design?
5:17
As you learn more about your users,
5:20
you would want to come back to
this persona and update it.
5:22
Just like other areas of UX design,
5:25
iterating is a key part of
the persona creation process.
5:27
Now that we've walk through creating
a persona together it's time for
5:32
you to try it on your own.
5:35
In the next video, I will give
you the data to get you started.
5:37
You've got this,
see you in the next video.
5:40
You need to sign up for Treehouse in order to download course files.
Sign upYou need to sign up for Treehouse in order to set up Workspace
Sign up