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Build a strong, research-based foundation for your product as it’s developed.
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To wrap up this stage,
0:00
let's dig a little more into how
all this applies to the real world.
0:02
We've learned about how
users are important and
0:06
how crucial it is to design
systems around their needs.
0:09
But it's important to
understand how UX design
0:12
fits into the greater scheme of things.
0:15
UX has a role in a team environment.
0:18
Although it's important to note
that it's different everywhere
0:20
based on company's size,
resources, and culture.
0:23
First and foremost,
UX should be backed in data.
0:26
Strive to build a strong,
research based foundation for
0:30
your product as it's developed
instead of relying on speculation.
0:34
Because research is such a vital and
0:39
robust topic, we won't be able to
cover it in this course alone.
0:41
Please check the notes
associated with this video for
0:45
more resources on collecting
meaningful data about your users.
0:48
Good user experience should
stem from research and
0:52
should work as a blueprint for
the road ahead.
0:55
Your user experience should be
reflected in every phase of
0:58
the project's process in design,
implementation, and beyond.
1:02
It's important that the goals you
define remain part of the project.
1:07
Imagine creating the perfect
user experience.
1:11
And then,
1:14
the final product is hard to use because
that ground work was never utilized.
1:14
And that's not good.
1:19
Communication is key through every
step of the process to make sure that
1:20
the ground work you lay now becomes
the foundation for the final project.
1:25
Here's a timeline of how the UX process
comes together within a project.
1:30
We'll be looking at this from
the context of our ride sharing app.
1:35
Research before you begin your project.
1:40
This is out of the scope of this course,
but
1:43
it's important for
any real world UX work that you do.
1:45
Don't be afraid to change your decisions
as you learn more about your users.
1:49
Build personas for your users to help you
think about the different types of users
1:54
who will use your app.
1:59
Make empathy maps for your users to
better see where they're coming from.
2:01
What are people thinking and
feeling as they use our app?
2:05
Look at your user's goals.
2:10
For us,
2:11
we'll be figuring out what each of the
users wants out of our ride sharing app.
2:12
Create a user flow to help guide
your product's development
2:17
toward helping your users
easily navigate your product.
2:21
From here the documents can be used to
help the wireframing design choices and
2:25
development choices.
2:30
Even though the end user
doesn't see these documents,
2:32
they help shape the user's
final experience.
2:35
UX should be a circular,
iterative process.
2:38
Instead of saying [LAUGH] I've got it,
next step.
2:42
UX should focus on adapting
processes to better suit the users
2:45
by observing how users
interact with the product.
2:49
You can continue to customize
the product to better fit their needs.
2:53
By doing user testing, you can see how
real users interact with your product
2:57
before you're too far
along into development, or
3:02
before your product is launched.
3:05
It's a lot cheaper to test as you
go than to realize that you got it
3:07
all wrong when the product launches.
3:10
As you can see, there's a lot of
information that goes into UX Design.
3:13
Now that we have our bases covered,
let's take that knowledge and
3:17
start building things.
3:21
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