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Creating User Experiences

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UX Basic Theory

1:13 with Alena Holligan and Kaleigh Veca

The whole point of User Experience design is to build an experience around your users’ expectations. Learn how your users think, and build the experience so it feels natural and intuitive.

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    Although people may have a bunch of opinions about what UX is or isn't, 0:00
    it's safe to say that the cornerstone of UX is actively building 0:05
    an experience around your users and their needs. 0:09
    Instead of hoping your users can understand and 0:12
    use what you've already built. 0:15
    An example of a commonly bad user experience is, weirdly, a microwave. 0:18
    When you use a new microwave, you press 2 hoping it's a shortcut for 2 minutes. 0:23
    And you wonder if the Popcorn button will burn your popcorn or not. 0:29
    There are also more random buttons, 0:32
    like the potato button that are far from universal. 0:34
    How could something as simple as a microwave be so hard to use? 0:38
    That's the point we're trying to make. 0:42
    Users shouldn't feel confused, or even scared to press buttons on a microwave. 0:44
    Build the experience so it feels natural and intuitive. 0:50
    We want people to be confident in their decisions. 0:54
    Not timidly pressing a microwave button and hoping for the best. 0:56
    You can't expect users to learn something new just so they can use your product. 1:01
    We should reduce frustration by designing experiences that build upon 1:05
    the things users already know. 1:10

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