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Conducting User Interviews

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Why Research?

0:58 with Tomer Sharon and Hope Armstrong

To create great user experiences, you need to know your users' frustrations and "pain points." User interviews are a great way to gather that information and create the best possible product.

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    [MUSIC] 0:00
    Hi, there. My name is Hope Armstrong. 0:09
    I'm a teacher and product designer here at Treehouse. 0:11
    The first part of the UX design process is research. 0:15
    In order to create great experiences for 0:19
    users, we need to know their frustrations or pain points. 0:21
    User interviews are a great way to gather the information 0:25
    you need to create the best possible products. 0:28
    Interviewing users can be useful to validate a new product idea or 0:31
    even test out updates to a current product before 0:36
    jumping into the lengthy process of development. 0:39
    One mistake a lot of researchers make 0:42
    is to keep to the surface of an issue by asking what the users like and 0:45
    dislike instead of getting to the heart of the problem. 0:49
    The goal of interviewing users is to find out what is and is not working for them. 0:52

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