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You have completed Conducting User Interviews!
You have completed Conducting User Interviews!
Preview
Once you've asked a question, you should dig deeper to learn more from the person you're interviewing. Follow-up questions are important at getting to deeper insights about your users and their motivations.
Follow-up Questions:
- Point to reactions, contradictions, paradoxes, unexpected reactions, or laughter that might help reveal an important story. Why do you laugh when you mention Facebook?
- Clarification, when you say that, you mean your laptop, right?
- Reflecting back, so what I hear you're saying is, is that right? Reflecting back might uncover a more accurate story and help eliminate rationalization.
- Native language, why do you call your phone, my extended arm? Your interviewees' jargon can teach you a lot about the meaning they attach to different things.
- Why? When you hear an answer about something, make sure you understand it by asking why. Ask the interviewee to explain their behavior and choices. If why sounds a bit aggressive, replace it with the softer, "tell me more about that."
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In many cases,
0:00
follow up questions are the ones that
reveal the stories you're looking for.
0:01
Have these questions in your question
arsenal, ready to be used when needed.
0:06
Point to reactions, contradictions,
paradoxes, unexpected reactions or
0:10
laughter, that might help
reveal an important story.
0:16
Why do you laugh when
you mentioned Facebook?
0:21
Clarification, when you say that
you mean your laptop, right?
0:24
Reflecting back, so what I hear
you're saying is, is that right?
0:29
Reflecting back might uncover
a more accurate story and
0:35
help eliminate rationalization.
0:39
Native language, why do you call
your phone, my extended arm?
0:42
Your interviewees jargon can teach you
a lot about the meaning they attach
0:47
to different things.
0:52
Why, when you hear
an answer about something,
0:53
make sure you understand it by asking why.
0:57
As the interview lead to explain
their behavior and choices.
1:00
If why sounds a bit aggressive replace it
with the softer tell me more about that.
1:04
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