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Learn how to create "screening questions" that let you identify the right people to interview, and avoid wasting time interviewing people who aren't your intended audience.
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To find out if people qualify to
participate in your research, you'll first
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transform the criteria you already
identified into measurable benchmarks.
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Here's a general example that
pertains to my dancing app research.
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A criterion such as Uses Facebook
becomes measurable when you turn it
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into this benchmark, such as post
on Facebook at least once a week.
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And to go from this benchmark to
freezing a screening question is easy.
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To avoid leading people or
revealing the answer you're looking for,
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you should hide what you're looking for.
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Rather than ask, do you post on
Facebook at least once a week?
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Or even how often do you post on Facebook?
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Ask, how often do you post something
on the following websites?
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And list a few options including Facebook.
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If a person chooses the right answer,
they are in, if not, they are out.
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The second criterion is Resides in the US.
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The screening question would be,
what is your country of residence?
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Again, I'm not going to ask do
you live in the United States?
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The third one is, has a smartphone.
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So my question would be,
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which of the following do you use
as your personal mobile phone?
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With the list of possible phone options,
you get the idea.
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Pause the video and take a few minutes
to write your screening questions using
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the clothing store topic
mentioned earlier.
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Now that you have a good understanding of
who you want and don't want to learn from,
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compile a screening questionnaire or
survey, you can send to people.
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In addition to screening people in and
out of your research activity,
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you'll also want to ask for
their contact information.
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You may also ask about their
availability for the interview.
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Google Forms is a great tool you can use
for free, for quickly creating a screener.
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Check out the teacher's notes to see
the screening questionnaire I made for
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my dancing app.
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Go ahead and
create your screening questionnaire for
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improving the clothing
shopping experience.
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I'll see you in the next video.
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