Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll

Building a Portfolio

Well done!

You have completed Building a Portfolio!

Sign up for Treehouse Back to Library

The Importance of Calls to Action

1:33 with Devin O'Bryan

We’ll define Calls To Action (CTAs) and how they can benefit you.

New Terms:

  • CTA -- “call-to-action”; a marketing term that refers to the next step a marketer wants its audience or reader to take.

Further Reading:

Related Discussions

Have questions about this video? Start a discussion with the community and Treehouse staff.

Sign up

    Related Discussions

    Have questions about this video? Start a discussion with the community and Treehouse staff.

    Sign up

    The CTA, or call-to-action, is a marketing term that refers to 0:00
    the next step someone wants their audience or reader to take. 0:05
    CTAs come in all shapes and sizes these days. 0:10
    They can be a phone number or an email address. 0:13
    Even those little bars on the bottom of websites that have 0:16
    a series of social media icons. 0:19
    One of the most effective CTAs is the contact me or 0:23
    connect portion of your portfolio. 0:27
    This allows even the most passive user the ability to contact you. 0:29
    The reason is that there is less user friction than having them call or 0:35
    send you an email directly. 0:40
    It can come in the form of an entire page, or 0:42
    just occupy a part of your About Me page. 0:45
    Depending on how you wanna set up your page architecture. 0:49
    As mentioned previously, other CTAs can also be effective. 0:53
    Different disciplines will have varying callouts. 0:57
    Hardcore visual designers like Pichu will almost exclusive have their Behance or 1:01
    Dribble accounts connected. 1:07
    Where devs or more hybrid type designers who want 1:10
    to show off their code like Tayler will have links to CodePen or GitHub. 1:14
    Now that we've discussed how to maintain people's attention after that 1:20
    they've visited your portfolio, let's move to the final video to wrap things up, 1:23
    talking about how you can best maintain your portfolio 1:28

    You need to sign up for Treehouse in order to download course files.

    Sign up

      You need to sign up for Treehouse in order to set up Workspace

      Sign up