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  Every audience has certain expectations—whether it’s a specific tone or certain concepts that are highly valued. We will use this video to recognize those expectations for your audience.
New Terms:
- 
Empathy -- the act of recognizing the humanity in others.
 - Design Thinking -- a user-centered approach to problem-solving.
 
Further Reading:
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                      Your audience will have certain
expectations regarding your portfolio and
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                      how you curate your work.
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                      As such, the way you go about
accomplishing the goals you've set for
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                      your portfolio goes beyond
your immediate needs, and
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                      has quite a bit to do with your
audience's needs, and expectations.
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                      To accomplish this, you'll need to employ
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                      a user-centered approach to problem
solving called design thinking.
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                      Design thinking is a mindset
rooted in the practice of empathy,
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                      which is the act of recognizing
the humanity in others.
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                      Another way of putting this is
that you'll have to look for
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                      the overlap between what you need and
what the users need.
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                      A design thinking method of figuring
out the overlap between you and
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                      your users' needs could be to create
a questions and assumptions matrix.
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                      This is a design thinking tool that allows
you to better consider what you do and
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                      don't know about your users.
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                      To do this,
let's first establish your users.
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                      In this instance,
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                      your portfolio's users maybe
recruiters looking to make referrals.
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                      Or team leads, developers, or
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                      designers who need to find someone
they can effectively work with.
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                      Now that we know who are users are, we
need to think on what they actually need.
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                      Here's how the matrix works.
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                      It consists of two columns that
you fill in with sticky notes.
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                      On the left you have questions you
want answered about your users needs.
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                      And on the right you'll place
assumptions that you believe to be true
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                      about your users' needs.
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                      For the questions, ask yourself the most
fundamental questions that you would need
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                      to know about your users like, what could
they likely want from this interaction,
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                      or what does this company
care the most about?
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                      These tend to be very broad questions,
but very helpful for
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                      you to pinpoint how you need to put
your portfolio content together.
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                      For your assumptions,
you may assume that a dev at
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                      a particular company might be short on
time if they're looking at portfolios for
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                      another teammate to help
lighten their workload.
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                      That would definitely affect how
you go about presenting your work.
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                      The point of this exercise is to help you
figure out what you do and don't know.
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                      And then help you to consider
those things against
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                      what you actually want to accomplish.
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                      In your questions and
assumptions matrix, you'll likely
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                      realize whether a business place has less
emphasis on traditional academics or not.
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                      And if so,
the recruiter will likely anticipate and
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                      appreciate an informal tone in the writing
used to describe your process and work.
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                      You may use this tool to acknowledge
the developers who conduct
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                      portfolio screenings might place
a greater immediate emphasis
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                      on the actual outputs found in a GitHub
repo than on a tone of writing.
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                      Or you could deduce the designers will
immediately be considering how the sites
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                      aesthetics contribute or
detract from the overall user experience.
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                      In the next video, we'll build on these
ideas by discussing how you establish
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                      the voice of your portfolio.
                      3:30
                    
              
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