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Preview
There’s a phrase amongst those who study communications— ”The Medium is the Message”. We’ll use this video to help you best define the medium through which your message will most effectively travel.
New Terms:
- Context -- the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.
Further Reading:
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idea, and in terms of which it can
be fully understood and assessed.
0:00
And let me tell you,
context matters so much so
0:03
that an entire field of study called,
Media Theory,
0:06
was created to better understand
context when communicating.
0:11
There was a man by the name of
Marshall McLuhan who, in the 1960s,
0:16
made famous the expression,
the medium is the message.
0:21
Which in lay persons
terms roughly equates to,
0:24
what you say can often be
overshadowed by how you say it.
0:28
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