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As we've learned, there is no magic or instant success, only premeditated steps within a loosely defined brand development process.
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I hope these case studies and examples of
processes and
0:00
final products help to show the reality of
the work.
0:02
There is no magic, or instant success.
0:06
Only premeditated steps within a loosely
defined brand development process.
0:08
We want to limit our mistakes, while
0:13
being completely open to ideas, and
generating concepts.
0:15
I mention Paul Rand a lot, but he sums up
the
0:19
design process by saying, the problem is
always derived from the subject.
0:21
The solution is always hidden somewhere in
the problem.
0:26
Keep in mind that each time you practice
your brand design
0:29
process, you're going to make mistakes,
learn from them, and get better.
0:31
Hopefully you can see how contrast played
a role
0:37
in pairing visual elements, whether they
be color or typography.
0:39
We also paired elements based on
consistency and homogeny.
0:43
Each decision was made intentionally, in
0:47
light of creating a cohesive design
system.
0:49
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